The academy

Learn for the role
you want to play.

Practical AI learning for personal use, professional practice, creative work, technical building, leadership, and governance. Begin with the shared foundation, then follow a pathway that fits your ambitions.

One standard, many roles

Build capability
that compounds.

01
Understand
Develop the language, judgement, and mental models to work well with modern AI.
02
Apply
Choose the pathway that reflects how you want to use, create, build, operate, lead, or govern with AI.
03
Demonstrate
Build towards applied evidence and an assessment-based PEI certificate when each pathway opens.

Start with AI

Build the shared fluency and judgement that makes every other pathway more useful.

Founding pathway · Shared foundation

AI Foundations

Build the practical AI fluency to use modern systems thoughtfully, direct them clearly, and bring better judgement to everyday work.

Explore learning ↗

Use AI

Use AI confidently for life, learning, and professional work without needing to build the technology.

Founding pathway · Personal use

Personal AI Practitioner

Use AI with confidence for learning, research, planning, decisions, and personal projects—while protecting your judgement, privacy, and agency.

Explore learning ↗Founding pathway · Professional use

AI-Enabled Professional

Use AI to improve everyday work, communicate more clearly, redesign workflows, and review outputs responsibly.

Explore learning ↗

Create with AI

Bring AI into creative practice while retaining direction, quality, originality, and human judgement.

Future pathway · Creative practice

AI Creator

Bring AI into writing, design, education, marketing, and multimedia work while retaining creative direction, quality, and human judgement.

Explore learning ↗

Build AI

Build AI-enabled products, automations, integrations, retrieval systems, and evaluation pipelines.

Future pathway · AI systems building

Certified AI Engineer

Build useful AI-enabled products, automations, integrations, retrieval systems, and evaluation loops that can move from idea to dependable use.

Explore learning ↗

Operate and optimise AI

Direct, test, evaluate, maintain, and improve the prompts and AI workflows people rely on.

Founding pathway · AI workflow practice

Certified Prompt Engineer

Design, test, evaluate, and continuously improve prompts and AI workflows that people and organisations can rely on.

Explore learning ↗

Lead AI adoption

Guide teams and organisations toward useful, responsible, measurable AI adoption.

Founding pathway · Managers and leaders

AI-Ready Manager

Lead useful, responsible AI adoption without becoming a technical specialist—turning AI possibility into better team decisions, workflows, and outcomes.

Explore learning ↗Future pathway · Business leadership